The process of creating publications is a meticulous and artistic endeavour that involves several key stages. Firstly, as a designer, I collaborate closely with clients to understand their vision, target audience, and project requirements. This initial research helps guide the concept development phase, where I brainstorm ideas, create mood boards, and sketch out layout options. Once the concept is finalized, I proceed with the design phase, meticulously choosing typography, colours, and visual elements that align with the brand identity and convey the desired message.
For print publications, I pay careful attention to paper stock, print finishes, and binding techniques, ensuring a tactile and visually striking final product. In the case of web publications, I focus on creating visually appealing and user-friendly digital interfaces that enhance the reader's experience. Finally, I work closely with printers or web developers to ensure that the design is flawlessly executed and ready to captivate and engage the intended audience. The process of creating publications requires a balance of creativity, technical expertise, and attention to detail to produce remarkable and impactful visual communication.